This audience is gold. Develop a campaign to remarket to them. Does your brand need a nostalgia bump? If so, identify what your target audience is nostalgic for and build campaigns or even products around that. For example, Pepsi recently created exclusive Mountain Dew flavors for gamers. Brands might also want to find their nostalgia partner. Do you share an audience? Do you have audiences that could be introduced to each other? Run a joint campaign and test it out! If you want to trigger feelings of nostalgia in a baby boomer, maybe you can incorporate elements from Happy Days into your campaigns.
If you want to trigger feelings of nostalgia in a millennial, maybe you can incorporate elements from Home Improvement into your campaigns. While someone who grew up in southern California might be nostalgic about the beach, someone who grew up in the Adirondacks might be nostalgic about the mountains.
You get the gist: People of different ages and people who grew up in different areas are all nostalgic about different things. Trigger nostalgia by focusing on how your brand can bring joy to families.
The kids can get involved in the process too. Tapping into these sentiments can go a long way toward helping you bolster your bottom line. Brands should be looking at their product portfolio holistically and consider the power of the nostalgic audience as an important segment. If you don't know who the members of that audience are, you need to identify it now. Travel 5 pandemic tech innovations that will change travel forever These digital innovations will make your next trip safer and more efficient.
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Science Coronavirus Coverage U. Travel A road trip in Burgundy reveals far more than fine wine. Travel My Hometown In L. Travel The last artists crafting a Thai royal treasure. The first days, weeks even, of the pandemic felt like a twisted novelty. You could try out a TikTok trend: whipping together sugar, instant coffee, and a little bit of warm water, then laying that fluffy meringue over milk—dalgona coffee. In the fridge, your sourdough starter looked mushy and gassy. This was March Deep in the throes of the late-stage pandemic, millions of young people have grown to miss this time early last year.
Their longing is captured in TikToks and YouTube videos that romanticize the trends, obsessions, and sounds of 18 months ago. The video has more than 3 million views, and a similar video he made in February has more than , Read: We have to grieve our last good days. The genre of videos that Ikin and other young TikTok creators fueled cropped up in the summer and winter of , when people dreaded the fact that the temporary emergency might drag on indefinitely.
More people hopped on the trend in March, a year after the first shutdowns. Even now, new videos continue to trickle out as students and young professionals return to the classroom and office. Lying in bed, she turned on her camera and recorded what became one of the most popular videos of the genre : While a camera filter cycles through red, violet, cyan, and yellow flashes of light, Feldman rolls her eyes and stares into the distance, blinking blankly.
The cultural moments she calls out in her video felt like distant memories, but they had started just a few months before. Apparently more than 1 million other TikTok users felt the same sense of wistfulness the clip has more than 4 million views and more than 1 million likes.
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